Demystifying the Instagram Algorithm: How It Works and How to Optimize Your Strategy

What Is the Instagram Algorithm? Did you know that the Instagram algorithm isn’t just one algorithm? It’s actually a blend of algorithms, classifiers, and processes working together to present the most relevant content to users at the right moment. Contrary to what some may believe, the Instagram algorithm doesn’t play favorites. Its primary goal isContinue reading “Demystifying the Instagram Algorithm: How It Works and How to Optimize Your Strategy”

Tips for Creating Engaging User-Generated Content (UGC) for Your Brand

Introduction: User-generated content (UGC) has become a powerful tool for brands to connect with their audience and showcase their products in an authentic way. Here are some tips for creating engaging UGC for your brand: By implementing these tips, you can create engaging UGC that resonates with your audience and helps to build a strongContinue reading “Tips for Creating Engaging User-Generated Content (UGC) for Your Brand”

My Journey Through the Marketing Seminar Series: Networking, Learning, and Growing

As I reflect on my journey through this semester’s Marketing Seminar series, I am reminded of the invaluable lessons learned and the connections made along the way. This experience has not only deepened my understanding of marketing strategies but has also taught me the importance of building a strong professional network. In this blog post,Continue reading “My Journey Through the Marketing Seminar Series: Networking, Learning, and Growing”

E-Journal #3: Insights from Mike Senra on Analytics and ROI Optimization

Our guest speaker, Mike Senra, provided a wealth of knowledge on digital analytics and its strategic application in online marketing. As the Director of Operations and Analytics Strategy at Core Online Marketing, Mike has over a decade of experience helping helping small and medium-sized enterprises (SMEs) grow through strategic online marketing initiatives. Mike’s presentation focusedContinue reading “E-Journal #3: Insights from Mike Senra on Analytics and ROI Optimization”

Why do I need a social media content manager?

In the digital age, the role of a Social Media Content Manager has emerged as indispensable for professionals navigating the online landscape. I will explain the reasons why having a dedicated Social Media Content Manager could be the game-changer your brand needs. Understanding the Social Media Content Manager Role Social Media Content Managers are theContinue reading “Why do I need a social media content manager?”