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Introduction This E-journal is based on the presentation from Qashif Effendi, a seasoned professional with 27 years of experience in CEO, Director, and General Management positions across various sectors in the MENA and South Asia regions. Qashif’s expertise spans Education, FMCG, Commodity, Consumer Durables, Industrial Products, Public Utility, Petroleum, Healthcare, and Consulting. A self-proclaimed “learnerContinue reading “E-Journal #2 The Role of Paid Media”